Auntie Anne’s® got its start in 1988 when Anne Belier bought a stand in a Pennsylvania farmer’s market. After some experimentation, “Auntie” Anne created a hand-rolled soft pretzel recipe that customers quickly dubbed “better than the best you’ve ever tasted.” The popularity of Auntie Anne’s® pretzels grew first by word of mouth, and then through franchised store locations. Around the world, guests savor Auntie Anne’s® fresh, hot, golden-brown soft pretzels in malls, airports and travel centers, colleges and universities, Walmarts®, military bases, and entertainment centers.