Finally, additional support is required to encourage
modern retail food marketing networks like supermarket.
Supermarket with higher level of food safety/quality
standards ensures more safe food supplied to consumers.
However, firms, from our investigation, have small market
share in supermarket because it’s difficult to meet limit of
strict market access now, as well as Chinese consumers’
traditional custom to buy fresh and processing vegetable
in wet markets. Despite of that, this approach would be
widely accepted for its significant economic and social benefits
in the long run, especially relative to its improved food
safety and quality.