given the demand-side information in figure 5.10, Figure 5.11 identifies environmental and managerial bounds facibf CDW. these have to do with CDW's own ackownledged difficulty in prescreening sale-force recruits for longevity and with external governmental dictates about approved vendor size. Ensuing supply-side gaps plague CDW's promotion and negotiation flows in particular. the channel analyst is encouraged to note any direct linkages from bounds to demand-side gaps as well. Finally, in CDW's case, actions taken to close gaps do not obviously create new ones, but it is important to consider in each case whether they do or not.