report
one person one report,no team work
you are going to open a small hotel in Hat Yai,Thailand.Before opening the hotel,you need to consider the following perspectives
1.Students are asked to do a simple SWOT analysis for the hotel business.
What are the opportunities,threatens in societal and industrial environments?
What are strength and weakness of you and your business?
2.What is your general strategy:low cost or differentiation,broad based or focus(narrow based)strategy?
What are the advantages and disadvantages to use this strategy?
What competitive advantages are you going to build for your business?
3.Students are asked to explain the marketing perspectives of your small business
1)Who are your major customer group?What are the advantages?Explain.
2)How to provide high level customer service (extraordinary services in particular)and increase customer satisfaction?Explain
3)What are your pricing strategies?What are the advantages?Explain
4)How to do the promotion for your hotel business?Explain
5)How to expand your business in other countries and take the global opportunities?Explain