Fack book social network is becoming one of the major ways in which people socialise. it sought to explore the fit between shopping and social networking; given that shopping is such a popular social activity, it is likely that people will welcome combining the two.
Facebook now provides a variety of
ways for online retailers to offer a more ‘social’ purchase
experience, either by integrating Facebook features into their
own sites or (increasingly) by operating within Facebook
itself. What this could mean in practice is that retailers begin
to link fan membership with behavioural data such as how
often specific people visit the site and what they actually
buy. Customers can already log into a site using their
Facebook credentials, and before long, they will be able to
pay and checkout with any other form of registration
required, making the purchase process dramatically easier.
These