We can't read labels and signs. They must make it easier for us. Eyes start to falter at age 40. Also, blues and greens blend so are not good for contrast. At 50, we get 1/4 less light in our retinas than a 20-year-old does.
The lighting is too dull.
Put a magnifying glass on a chain near medicine bottles.
ATM's should talk to us.
How can you make your store more senior citizen friendly?
Over 60's wheel chair accessible!
Mattresses will become quasi medical and less furniture-focused.