tThe deployment of innovative energy management (EM) approaches based on systematic modelling andoptimisation techniques has received an increasing amount of attention in the last decade. This has beenoften prompted by more stringent energy policy objectives aiming at reducing carbon emissions, phasingout nuclear plants and promoting overall energy efficiency, while containing both capital and operatingcosts. In this respect the energy hub concept has proven to be a popular approach for operating tech-nologies and units comprising diversified energy carriers, small-scale production units, storage devicesand converter systems. Additionally, developments in communication network and control infrastruc-ture afford the possibility, at least in principle, to actively steer and adjust the load on the demand sideof the energy balance, leading to the formulation of demand side management (DSM) techniques. Thispaper proposes an EM solution that combines the features and advantages of both of the aforementionedapproaches, i.e. the energy hub framework and DSM methods. The key idea is to combine the supply-side characteristics of energy hubs with the demand side flexibility yielded by the deployment of DSMschemes. This combined approach is validated on an existing building complex by formalizing its energysupply system as an integrated hub and by modelling its heating demand based on thermodynamic prin-ciples. Numerical results based on this experimental setup are presented, illustrating that the combinedapproach can lead to overall savings typically exceeding 10% compared to a baseline scenario where noEM solution is applied, i.e. where only a rule-based heuristic is employed to control the available energyassets, and underscoring the advantages brought by a systematically integrated modelling and optimisa-tion approach. The proposed solution is thus of interest for a broad host of installations in the residentialand commercial domain, and for the latter a specific real-world example has been explicitly consideredand analysed. The obtained results are encouraging and warrant further analysis and investigation.