My name is PJ, I am one of the social media managers for Ford Asia Pacific.
We are working on a video project that will be featured at Ford Motor Company's Press Conference at this year's North American International Auto Show in Detroit in January.
We have selected a handful of customers who are Ford advocates (and love their Ford products!) from around the world to be featured in the video.
What do you have to do? Well, pretty simple, really. We will supply a GoPro camera (that is yours to keep!) and ask you to shoot 'A Day in the Life' with you, your family and your Ford. This would just be you using your Ford or it's some great footage using the suction cup mount that we'll supply (attached to your dashboard, or maybe even the exterior of the car). When we ship the camera, we'll include additional ideas/suggestions on what you can do with your camera to give us what we're looking for.
MOST IMPORTANTLY, we'll ask you to shoot footage of you answering 4 questions (see below). This can be shot by someone else holding the camera, or just by you pressing record and grabbing 'a selfie' - it doesn't need to look like a 'professional' shoot, just you answering the questions – honestly and passionately! We would like these answers to be short, concise and truly authentic. We will supply the type of answers that we have received already to help guide the length that we're looking for.
Questions that we need answered:
- What does Ford mean to you?
- What is your first Ford memory?
- What is best about your Ford today?
- What does Go Further mean to you?
Once you are finished (honestly – shouldn't take you more than an hour) - you just send back the SD card of your footage (we'll provide pre-paid envelopes) — and the camera is yours to keep and enjoy!
I would like to ship the camera out by Monday of next week, and would ask that you send the footage back so we have it back in our hands by Monday, 12/23. This will give us enough time to edit and prepare for the show (show is on January 13th @ Joe Louis Arena in Detroit).
We will follow up with a link to the final video once the final piece is produced.
What I need from you… just your address so we can ship the camera out to you.
I would be more than happy to discuss or answer any questions regarding this request. Please see my contact information below – feel free to call my cell at any time.
Thank you so much – and I hope we can count on your participation!