Gucci started his small leather goods business in Florence,Italy.To further his brand,he used his family to launch the GG logo to make it more memorable for people.In this day and age,Gucci is one of the most successful luxury brands in the world.this is in part due to their offering of multiple categories of products to meet the demands of their consumer.In the U.S. Gucci held 32 percent of the market share in 2013,and thus became the biggest and most powerful luxury brand in the United Stated.Revenue for 2014 topped 16 million dollars.In conjunction with that,Gucci was at number 60 on the list of top 100 most valuable global brands 2014.