Peer recommendations
Word-of-mouth recommendations have always played an important role in helping small businesses reach new customers. But today, peer referrals and recommendations aren’t just happening through one-on-one personal interactions, they are happening online, in a social forum, where multiple people can give their feedback and share recommendations. For businesses that have an active Facebook Page with an engaged fan base, this form of word-of-mouth is a huge advantage and the perfect opportunity to reach your next great customer.