Law Of Reciprocity
Persuasion by reciprocation is based on the law of reciprocity. It’s considered by many to be the most powerful law of human nature. Basically, it states that,
“If you do something nice for me I’ll do something nice for you. I feel obligated to reciprocate.”
For example, if we go out to lunch and I pick up the bill, you almost always offer to pay for it next time. Next time we go out to lunch, you insist on paying for the bill.
There are different types of reciprocation which I will explain below.