Entrepreneurs interested in breaking into the casual dining restaurant industry should take a look at the artisanal pizza. Casual dining chains have been experiencing customer growth of about 8 percent annually a highlight tn the restaurant world right now. For an entrepreneur looking to launch a restaurant, pizza is a cost- effective choice. According to Dave Ostrander, a pizzeria consultant, the cost of pizza ingredients can easily be less than 25 percent of the menu price, allowing for percent profit. Entrepreneur already involved in the pizza industry are looking toward expansion a possible indication that the downturn in the pizza market is about to shift.