In between on the spectrum sit the airlines,
where the scale of competition makes niche
picking largely untenable, yet where customers
will pay for consistent quality of service.
A handful of airlines – in particular,
British Airways, Southwestern, Singapore
Airlines and Swiss Air – have successfully
distanced themselves from the pack and
shown the benefits in terms of profitability
and growth in passenger numbers. Singapore
Airlines, for example, although based in one
of the smallest countries in the world is one of
the largest airlines in the world by market
value (50 per cent higher than British Airways
and only slightly behind Nippon Airways).
In between on the spectrum sit the airlines,where the scale of competition makes nichepicking largely untenable, yet where customerswill pay for consistent quality of service.A handful of airlines – in particular,British Airways, Southwestern, SingaporeAirlines and Swiss Air – have successfullydistanced themselves from the pack andshown the benefits in terms of profitabilityand growth in passenger numbers. SingaporeAirlines, for example, although based in oneof the smallest countries in the world is one ofthe largest airlines in the world by marketvalue (50 per cent higher than British Airwaysand only slightly behind Nippon Airways).
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