In a simple version of the social cognitive model, persons with severe mental illness signal the public about their mental illness, for example, “that person talking to himself on the park bench must be crazy.” These signals yield stereotypes about persons with mental illness: “crazy people are dangerous.” Stereotypes lead to behaviora lreactions or discrimination, for example, “I’m not going to allow dangerous people like that move into my neighborhood.” Let us take a closer look at each of the elements of this model.