Yet addiction to money is all too easy to understand. Just think about those ubiquitous lists of the world's richest companies and the world's richest people. How often do we see lists of the companies that have created the most jobs or done the most for the environment or trained the most employees to build future capabilities? Even those indicators of social value that are starting to appear (like the "most admired companies" lists) are published only once a year. Stock prices are available by the minute, every minute.