Customer Loyalty That’s Well-Bred
•Since 2000, NPPC has ranked number one with consumers— either alone or in a tie—in the University of Michigan’s American Customer Satisfaction Index for pet food. NPPC also ranks in the top 5 percent of all major consumer packaged goods companies as rated by retailers in the Performance Monitor survey.
•From 2007 to 2009, NPPC’s brand awareness was approximately twice that of its nearest competitor. In the same time period, NPPC also was rated the most trusted pet food manufacturer.