It is of course necessary to do the same research in other tourist destinations in Iran particularly in the cities of Isfahan, Shiraz and Yazd being known for having many dexterous craftsmen as well as possessing a large number of shops selling local crafts so as to better examine the factors design and quality as the perceived value of the handicrafts. As for the other factors affecting perceived value of tourists, the factor price was interestingly placed at the 5th rank.