PRODUCTS AND/OR SERVICES PLAN As its title reveals, the products and/or services
plan discusses those products and/or services to be offered to the firm's customers.
If a new or unique physical product is to be offered and a working model or prototype is available, a photograph of it should be included in this section of the business plan. Investors will naturally show the greatest interest in products that have
been developed, tested, and found to be functional. Any innovative features should
be identified and any patent protection explained. Although, in many instances, the product or service may be similar to those offered by competitors—electrical contracting, for example—any special features should be clearly identified. (Chapters IS discusses this topic more fully.)