As for the limitations, this study used a convenient sampling method and the results obtained may not be generalized to the overall U.S. senior travelers to Thailand (e.g. FIT travelers). In this study, data were collected on site where the respondents were already in Thailand. The results may not truly reflect their actual motivations to visit Thailand because some factors such as trip experience, perceptions, and attitudes may influence the assessment while the respondents were on the site locations. As this study examined only one single market, the U.S. senior travel market, researchers may conduct a comparative study of international senior travelers to Thailand to provide more meaningful results. It would be more useful to examine travel motivations of U.S. senior travelers in other destinations to compare and cross-validate what this study has found