Consistency
You want your brand to have the same message and effect on all your customers. Bar none, the best example of this is McDonald's. You can go to Bangkok and pick out a McDonald's just by looking for the golden arches. After you go inside, you will be able to order a burger and fries without speaking a word of Thai.
Read more: How Companies Create A Brand http://www.investopedia.com/articles/professionaleducation/11/how-companies-create-brands.asp#ixzz3rrFjJAxA
Follow us: Investopedia on Facebook