The next step is the actual survey design. This is the most important and difficult part of the process, and may take six months or more to complete. It is accomplished in several steps. The survey design process usually starts with initial interviews and/or focus groups with the types of people who will be receiving the final survey, in this case the general public. In the initial focus groups, the researchers would ask general questions, including questions about peoples’ understanding of the issues related to the site, whether they are familiar with the site and its wildlife, whether and how they value this site and the habitat services it provides.