The acquisition of Naked Wines in April 2015 following
the end of the period under review represents a
transformational opportunity for both businesses.
Both have significant strengths which are very
complementary. Majestic has considerable expertise
in distribution, a nationwide UK store network, and
friendly knowledgeable staff who excel in delivering
exceptional customer service. These competencies
are a perfect fit with Naked Wines’ unique sourcing
and selling model. This acquisition will significantly
accelerate the planned development of Majestic’s
online capabilities whilst providing Naked Wines with
the infrastructure to enable a Click & Collect delivery
option for its customers. In addition, this acquisition
opens up attractive international markets in the
United States and Australia which increase our
potential customer reach eightfold.