to increase employees feelings about the here and now and to raise their self-esteem, organizations sometimes use programs that involve physical feats of strength, endurance, and cooperation. These can be implemented on wilderness trips to the woods or mountains or water. Siemens, for example, dropped 60 managers from around the world onto the shores of lake Starnberger, south of Munich, and gave them the task of building rats using only logs, steel drums, pontoons, and rope. Among the rules for the exercise: No talking. The objective was to teach managers the importance of knowledge sharting. Back on the job, managers could earn bonuses for contributing their knowledge to ShareNet, the company's knowledge management software