The KIAN brand agency took on the process of naming, formulating a
creative brand conception, and creating the package shape. Soy milk
“Soy mamelle” is a 100% vegetative product. It is a source of high
grade fiber and calcium, containing no cholesterol and a proven ability
to actually lower cholesterol levels in the human body.
The developed conception of the package shape resembled an udder,
which presents the first half of the message in that soy milk is
identical to that of a cow. The second part of the message is delivered
via the colour score and décor of the packaging, which concentrate on
the phytogenesis of the product, creating an image of nature and health.