Abstract: Few research conducted Multinational
enterprise CSR in foreign context and emerging markets.
It also remains unclear the link between social practices
and product market performance at the branch level in
the multinational context. To understand (1) does
Multinational enterprise CSR in host country influence
their branches’ performance in emerging market; (2) how
the spatial distance between home and host countries of
Multinational enterprise impacts the relationship between
Multinational enterprise CSR and their branches’
performance in emerging market. We empirically
examine the Multinational enterprise CSR and market
performance in China. Our results show that 1) branches’
CSR performance is positively associated with sales
comparing with domestic average level of industry in
host country. 2) The greater the spatial distance between
the home and host country of foreign affiliates, they less
likely benefit from CSR effort.
Keywords: multinational enterprise, corporate social
responsibility, market performance, spatial distance