III Marketing Implications This is the part in which the group has to further examine the implications that the analyzed behaviors of the representatives pose to marketers. Here, the group has to use, apply and evaluate the information gathered from Part II to suggest what marketing strategies that companies should create in order to target consumers just like the group’s representatives. The group has to come up with specific suggestions that are practical and feasible. It should answer the main questions, What do the behaviors mean to marketers? What products do you think the marketers should sell among these types of consumers? How will they convince them to buy? What marketing activities the company should to do in order to encourage these types of consumers to engage in purchasing and consumption? among other relevant issues