Customer Relationship Management (CRM) – Key Influential Factor Analysis: The
implementation and affectivity of CRM are widely dependent on the proper use of information
communication technologies along with the strategies of relationship marketing for delivering
profitable goals for the longer term (Scullin, et. al., 2004). The strategies of CRM those are
exclusively customer oriented are most likely to enhance the value of the business organizations.
These are considered as the set of business practices that is mostly designed for an organization to
reach existing and potential customers more closely that will offer the opportunity for mutual
understanding and thus can offer better worth to each other. By the adoption of such strategies,
the business organizations and the customers are considered to become more beneficial to each
other in a meaning that allows them to create a link between them (Ahn, et al., 2003). From this
specific point of consideration, Customer Relationship Management can be defined as the