The country's strong points are:
- Political stability;
- A strategic geographic location between Scandinavia, Russia and the Northern European expanding markets;
- A multilingual population;
- One of the least corrupt countries in the world;
- The significant investment done in Research and Development expenses (ranked 3rd in the world);
- An extremely industrialized economy, based mainly on the free market and which showed a per capita return similar to the United Kingdom, France and Germany; and
- One of the most competitive economies in the world, according to WEF Global Competitiveness