It is our core responsibility to fulfil the gaps in the Stop Smoking Wales’ knowledge
in order to help them with their decisions regarding the upcoming informational anti-
smoking campaign. The above five objectives are an indication of the main focus of
this marketing research. This section being the most essential part of the marketing
research proposal focuses on the structure of the research, the techniques used to
obtain data to solve the given problems, and the sample size. The techniques used to
solve these problems vary due to the diverse nature of each problem.
For the purpose of this research, our research design is adapting both exploratory
design; as well as, conclusive design. The exploratory research will allow us to
explore the insights of the problems which are difficult to measure; on the contrary,
the conclusive research will help us in measurable problems.