In undertaking environmental scanning, strategic managers must first be aware of the many variables within a corporation’s natural, societal, and task environments. The
natural environment includes physical resources, wildlife, and climate that are an inherent part of existence on Earth. These factors form an ecological system of interrelated life. The societal environment is mankind’s social system that includes general forces that do not directly touch on the short-run activities of the organization that can, and often do, influence its long-run decisions. These factors affect multiple industries and are as follows: