As of 2013, Mango has made quite the turn around in meeting eye to eye with its competitor, Zara. Following their 60% decline profit during the last two years, they have decided to slash their costs by 20%. They decreased their party-wear clothing, focusing on more daytime wear options. The results of their changes have bumped up an expansion outside of Spain, placing them with an increase in their sales. , Zara will be an interesting one to keep an eye on.Unlike Zara, Mango does not manufacture any of its pieces of clothes, but that doesn’t keep them behind Zara and their fast market. Mango’s positioning is focusing on the advertisement campaign. They have just released their ads with Miranda Kerr, while partnering up with their new latest endorser, German model, Toni Gaarn