This soap is infused with soothing strawberry essential oils and Swiss cream which provides moisturization and hydration to skin. The soap smells like strawberries and produces a rich, creamy lather to makes the skin noticeably softer and smoother. Unlike regular bathing soap, this one does not dry out the skin or make it stretchy post wash. The skin feels considerably smoother and softer than before. The strawberry in this soap provides antioxidants to the skin which reduces fine lines and wrinkles.