2. Using the Formality Index, you’ve determined that your communication
is very informal. 2
3. Your message is upbeat and fun. 2
4. If your readers misunderstand your message, no negative consequences
will result. 2
5. Your communication is short. 3
6. Your communication is simple. 2
7. Your communication includes only one section. For example,
it’s a 100-word newsletter article, a business letter, a memo, or
an E-mail with no attachments. 5
8. Only one subject is included in your communication. 5
9. Using the Matrix of Persuasion, you’ve determined that your
readers are on your side and that they have the resources to do
as you ask; in other words, you’ve assessed your writing task as
Easy. 3
“My score totaled twenty-five—Level Two: Clarity, Grammar, Organization,
and Completeness. Just what I thought. It was very reassuring
to know that I was on the right track—and I’m able to use the Level Two
checklist to help me proof the right things and not waste time proofing
things that don’t matter. Letters of agreement need to be carefully worded
so as to leave no questions about the scope of work, delivery schedule,
prices, and responsibility.
“But having said that, it’s pretty much a boilerplate letter. I change
the specifics, but most of it stays the same. I’ve used this format long
enough—for years—to know that it’s a clear agreement and that the
grammar is correct.
“Proofing to confirm a solid organizational structure has proven valuable.
Given that the letter is a boilerplate, I need to be certain that I don’t
end up with a confusing mishmash every time I substitute paragraphs
and phrases.
“Proofing to Level Two standards takes a little time. But I’ve caught
errors that range from embarrassing, like including a past client’s name,
to horrific, like agreeing to perform work that had nothing to do with the
actual project. It’s completely worth the effort.”
Level Two proofing includes all of Level One standards (see previous
page), plus the following:
2. Using the Formality Index, you’ve determined that your communication
is very informal. 2
3. Your message is upbeat and fun. 2
4. If your readers misunderstand your message, no negative consequences
will result. 2
5. Your communication is short. 3
6. Your communication is simple. 2
7. Your communication includes only one section. For example,
it’s a 100-word newsletter article, a business letter, a memo, or
an E-mail with no attachments. 5
8. Only one subject is included in your communication. 5
9. Using the Matrix of Persuasion, you’ve determined that your
readers are on your side and that they have the resources to do
as you ask; in other words, you’ve assessed your writing task as
Easy. 3
“My score totaled twenty-five—Level Two: Clarity, Grammar, Organization,
and Completeness. Just what I thought. It was very reassuring
to know that I was on the right track—and I’m able to use the Level Two
checklist to help me proof the right things and not waste time proofing
things that don’t matter. Letters of agreement need to be carefully worded
so as to leave no questions about the scope of work, delivery schedule,
prices, and responsibility.
“But having said that, it’s pretty much a boilerplate letter. I change
the specifics, but most of it stays the same. I’ve used this format long
enough—for years—to know that it’s a clear agreement and that the
grammar is correct.
“Proofing to confirm a solid organizational structure has proven valuable.
Given that the letter is a boilerplate, I need to be certain that I don’t
end up with a confusing mishmash every time I substitute paragraphs
and phrases.
“Proofing to Level Two standards takes a little time. But I’ve caught
errors that range from embarrassing, like including a past client’s name,
to horrific, like agreeing to perform work that had nothing to do with the
actual project. It’s completely worth the effort.”
Level Two proofing includes all of Level One standards (see previous
page), plus the following:
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