Unique resources are resources that create competitive advantage and are difficult to imitate, they critically underpin competitive advantage." The unique resources of the Ocean Park enable its competitive advantages to the competitors. The most valuable physical assets of the Ocean Park are those rare marine mammals and the panda given by the Mainland China. These national treasures are value inestimable and they elaborate their attraction to the visitors. These treasures could only be found in the Ocean Park and other theme park does not have the same resources in Hong Kong. Furthermore, the Ocean Park has been opened for more than 30 years in Hong Kong; it has already built up goodwill to the local peoples. The education, conservation and natural scenic environment are the intangible resources of the Park and these resources enhance the Park to develop its brand and goodwill over the years.