41.Implementing Business-levelCooperative Strategies• Business-level complementary alliances – Vertical: partnering firms share their resources and capabilities from different stages of the value chain to create a competitive advantage. – Horizontal: partnering firms share resources and capabilities from the same stage of the value chain to create a competitive advantage - commonly used for long-term product development and distribution opportunities ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.