Change usually affects four areas of an organization: its systems, technology, processes, and people. No matter what the change, or how minor it may appear, understanding its effect is paramount for it to be supported and lasting.“ OD comes into play with efforts designed to support the business strategic direction. For instance, if work processes change, people need to learn new production methods, procedures, and possibly, new skills. OD becomes instrumental in bringing about the change. How so? The effects of change become organizational culture issues. Accordingly, OD efforts help ensure that all organizational members support the new culture and assist in bringing the new culture to fruition.