Creating Magic Moments - Findings in the Empirical Study
An apparent paradox of experience offerings is that although the provider can offer access to
activities and environments meant to trigger an experience, the experience itself does, and can only
take place, within the mind or body of the consumer. Therefore, one might want to specify that what
the provider actually delivers is an “opportunity for having an experience” rather than an experience
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per se (Mossberg, 2003). An experience offering is a result of the interaction between a subject (the
customer) and an object (the experience provider), and the act of co-creation between the two
(Poulsson & Kale, 2004). Hence, experiential value may arise inside a consumer’s head only through a
complex interaction between the stimuli outside the individual and through that person’s
personality, current mood, previous history, etc. Neither the stimuli nor the experiencing person is
fixed entities that can ensure experiential value independently; rather the key to whether the
potential experiential value from the stimuli will result is determined by the subject’s individual
filtering of the stimuli, through each individual’s personal preferences and character.