Many emerging markets (e.g., China) have recently entered the global economy. They have become important new markets for goods and services produced elsewhere in the world. This can give companies a great advantage because they have the opportunity to market their products more broadly and spread their research and product development costs across many more customers.
Many of the countries that are now open to international business have not simply opened the door to new companies to enter. Instead, they have looked to gain certain advantages before allowing companies to enter their markets. Typically, they have looked for local manufacturing facilities to be built or for partnerships with the established companies entering their markets. Here again, the advantage falls to large organizations for multiple reasons.