Sales Service/Customer Support
It is incumbent upon U.S. firms to supply their local distributor with customer and employee documentation in French. U.S. companies are expected to provide training in brand management and customer support services to their local representatives in order to build strong business rapport and develop product loyalty.
U.S companies should also offer product guarantees and instructions on product care and maintenance in French. As consumers increasingly gain access to low-priced high-quality goods, this information will support the quality level claimed by the supplier.
Morocco lacks the equivalent of a Better Business Bureau and consumer feedback is sometimes difficult to acquire.