The information service is the platform that enables the communication between the information producer and the information recipient. Another user (user Y) utilizes the information service, searches for information, and receives the post or the broadcast. Information reception behavior in an asynchronous SNS will be reading the published posts; in a synchronous SNS this means watching broadcasts in real time. All SNSs allow the recipients to react to a published source, be it by a like, share, or comment on Facebook, or by chat, emoticons, and gifts on YouNow. One can consider the comments of user Y as a kind of information production, but (in contrast to the information production of user X) it is information production in consequence of information reception. Of course user X can or will realize the reactions of the audience. So she or he exhibits information reception behavior in consequence of her/his former information production behavior.