We think it's a great way to step up into that rich user experience", maintains Motorola president Rick Osterloh, who says that even in the US the people using basic phones represent perhaps the most "under-served segment" of the market. He cited a statistic indicating that about 70 of mobile users around the world still use those basic phones, in many cases because they're reluctant to pay the global average selling price of 11,000 bath for a smartphone.