Judging from Bangkokians’ reaction to the arrival of any popular foreign product — especially anything food-related — we expect this opening to be anarchy on par with the opening days of Krispy Kreme and Garrett Popcorn .
The brand told Coconuts that the queue is expected to reach all the way to the fountain area outside the mall. However, they will attempt to create "the happiest queue ever" by throwing a mini concert, a live painting event, and games where the winners might get a chance to move up the queue, according to Ben&Jerry's spokesman.