It's unlikely that many outside the branding industry will make note of the redesign. While the Airbus press release calls it a "rebrand," the logo change doesn't go hand in hand with any major rebrand or restructuring or redirecting or messaging. It's just a new logo, and not even that new; the equivalent of going from pleated kakis to flat-fronts. The true news involving Airbus is that its ugly ongoing battle with Boeing over subsidies appears to be never-ending.