The Public Relations professionals have a vital
role in earning the audience’s trust and sustenance. Without this, there could be uncertainty about the Public
Administration institution’s existence. The ideal would be to reach a point where both the citizens’ interests, and
those of the public institutions are met. That is why the institutional communication and the advertising
techniques, implemented by them, play an important role in Public Administration. Furthermore, we present the
2012 case study of 6 public institutions and, in this article, undertake only a comparative study of two of them.