What's your next purchase going to be? Think. Did you think of a product, such as a new teapot or sweater? Or did you just think of a company name? Maybe you are planning on getting the next Apple iPhone or taking a quick shopping trip to your favorite store. Perhaps you really like the company that makes the product. In fact, maybe L you choose what you are going to buy based on the brand name. If your response was more in line with the latter, your answer confirms what businesses already know: they are selling brands, not products.