3. Review pricing policy and analyse pricing variables to determine their effect on demand.
Answer
Following factors Coca Cola kept in mind while determining the pricing strategy.
• Price should be set according to the product demand of public.
• Price should be that which gives the company maximum revenue.
• Price should not be too low or too high than the price competitor is charging from
• Price must be keeping the view of your target market.
• The price of Coca Cola, despite being market leader is the same as that of its competitor