pieces than a traditional paper and sprinkled with eye-catching, colorful photos,
graphs, and charts. Designed to address the need of a sound-byte generation, readers found usA Today's content refreshing and more engaging than other papers, circulation grew rapidly from roughly 350,000 in l982 to approximately 2.1 million today (Monday through Friday). This compares to approximately 2 million for second-place
The wall Street journal and 1 million for The New york Times. uSA Today, website,
www.usatoday.com, is one of the Internet's top sites for news and information.