Managers, salespeople, and parents will learn:
The secret word that Harvard psychologists discovered is the key to unlocking human motivation
The one word that several surprising studies have found is literally influencing the major decisions in your life
The number one mistake that managers make during 1-on-1's, and the one simple word that can fix it all
What Dale Carnegie dubbed "the sweetest sound in any language"
How one tiny word can instantly change someone's mind for the better
How the infamous "But Eraser" works and why so many people mess it up
The REAL magic behind the word "thanks"
And much more!