The experiment, which aims to observe the students’ online customer engagement was conducted on a Facebook fan page called “HSBA Studierende” which is run by HSBA student
representatives. The total investigation includes a first survey (23rd – 31th October 2012) sent to all 816 HSBA Bachelor students, an experiment on the particular fan page (1st – 15th November 2012) and a second survey(20th – 30th November 2012). The second survey has merely been sent to students who have already responded to the first one so that a “before and after” comparison was possible.