Because we have limited time, always start your scanning with a focus.
 Deciding what to scan for will most likely be linked to those major
drivers of change in the external environment that are likely to have an
impact on your start-up.
You should ask yourself the question, “What is happening in my
environment that will affect the future of my start-up?”
 Through this analysis, you should be able to identify emerging issues,
uncertainties and trends (and their driving forces –why is this
happening?) that have important implications for your business.